Morgan Hotel Group

Morgans Hotel Group created a hotel so avant-garde that it revolutionized the hospitality industry. Banishing tradition, they introduced the concept of the “Boutique Hotel,” characterized by personalized service and home-away-from-home ambience in a setting of modern elegance.

In 1984, Morgans Hotel Group developed its first property, Morgans on Madison Avenue in New York City. An instant hit, the hotel revolutionized the hospitality industry with the introduction of the "Boutique Hotel" concept, characterized by personalized service and home-away-from-home ambiance in a setting of timeless elegance. This boutique concept was again showcased with great success at New York's Royalton, the first property designed by Philippe Starck.